DOWNTOWN LARGO IDENTITY GUIDE

BRAND ELEMENTS

LOGO
2019-DowntownLogo-Color-TagThe logo can be broken down into specific areas. Each of these areas represent connections between downtown Largo and businesses, community and promotes the district as one area.  What sets the downtown logo apart is the distinctive  lowercase “d” for Downtown and lowercase “l” for Largo. Businesses are also intentionally included to the left of the logo, as well as a large central point to encourage movement and connectivity.

 As seen with the City of Largo logo, the elements all sit atop the ‘Largo leaf,’ which represents the community and Naturally brand. It also pulls in the Largo color palette, with the addition of the iconic Bench Green color, found on Downtown’s lamp posts, poles and benches. 


LOGO VARIATIONS

2019-DowntownLogo-CoralRays 2019-DowntownLogo-LeafGreen 2019-DowntownLogo-DarkBlue 2019-DowntownLogo-Black
2019-DowntownLogo-D-CoralRays 2019-DowntownLogo-D-LeafGreen 2019-DowntownLogo-D-DarkBlue 2019-DowntownLogo-D-Black
MAIN COLORS

Main City colors are used, but with the addition of the iconic Bench Green, as well as a Sunrise accent.

DARK-BLUE  Leaf-green
Dark Blue
CMYK: 81/55/33/10
RGB: 61/102/131
HEX: #3D6683
Leaf Green
CMYK: 27/1/76/0
RGB: 194/215/102
HEX: #C2D766
ACCENT COLORS

Bench-Green Sunrise  Natural-Sunset Coral-Rays 
Bench Green
CMYK: 65/28/93/11
RGB: 100/136/66
HEX: #648842
Sunrise
CMYK: 3/0/53/0
RGB: 249/241/147
HEX: #F9F193
Natural Sunset
CMYK: 2/42/64/0
RGB: 243/162/105
HEX: #F3A269
 Coral Rays
CMYK: 0/75/76/0
RGB: 241/102/72
HEX: #F16648 
FONTS
DT-fonts

Brand elements for Downtown Largo should be representative of the overreaching City brand but remain unique enough to encompass the specific goals of this development district. This allows for an identity that supports the Strategic Plan and is easily identifiable by residents and businesses in the area. The main City fonts were used with slight additions to represent current design standards.
IMAGERY
DT-largo-green-bike-rack DT-largo-buildings DT-largo-antique-shop DT-largo-green-plants

Imagery should be representative of both the City brand, with warm tones and natural elements, as well as representative of the unique elements in the Downtown Largo district.

VISION ELEMENTS

ARCHITECTURE
Local architecture should remain modern with natural finishes, mixed materials and unique textures which represent our community. 
LANDSCAPING
Landscaping elements easily tie in our strategic focus on sustainability with Florida-friendly plants and trees, flowing plants and a diversity of green space which will welcome visitors to the area.
ENGAGEMENT
Engagement elements are points of interaction for visitors to our downtown. This can include wayfinding signs, art murals or even safety features. 
HARDSCAPING
Hardscaping elements should focus on SMART technology which is functional, sustainable and focused on community safety as well as efficiencies. This can include shade structures, rest areas and other communal spaces that feature natural finishes and mixed materials.

SHOP, EAT, EXPLORE

Where will you see the brand?
The Downtown Largo logo can be used in our Downtown District in many ways, including on business fronts, art murals, public spaces, navigation signs and more. It helps to create consistency throughout the area and will serve as a recognizable element to define the district.
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Visit this page for how the City of Largo is revitalizing the downtown corridor, updates and road detours, and share your feedback.

Population Size

4th

Largest City in Tampa Bay

Acres of Park Land

4.5K

Largo Businesses