Conveniently located just a stone’s throw from beautiful beaches and surrounded by Pinellas County’s natural settings, Largo boasts being the fourth-largest city in Tampa Bay. Largo offers a great quality of life for residents with affordable living and its central location to just about everywhere. Valued green spaces, an engaged and active community along with safe and attractive streets have all contributed to Largo’s desirability.
Working toward Largo’s vision to be the Community of Choice in Tampa Bay, the city of Largo unveiled the new city brand and logo to the public this month. Guided by Largo’s new Strategic Plan and crafted in-house by the Communications and Marketing team, Largo’s new brand aims to focus on a sustainable future, public safety and to create community pride.
Creating a Sustainable Future
Largo’s Strategic Plan and new brand are deeply rooted in the idea of sustainable growth for the community and organization. When you look at the bottom green portion of the new logo, what do you see? If you look closely, you’ll notice a green leaf which represents Largo’s hallmark – beautiful and award-winning parks and green spaces. The green leaf also represents Largo’s strategic goal of creating a sustainable future, upcoming launch of the first Largo Environmental Action Plan and accountable spending and budgeting.
Focus on Public Safety
Residents and businesses of Largo value a safe and attractive community, both now and looking into the future. This focus places the roles of Police, Fire, Code Enforcement and Planning personnel in a position of critical importance. The city invests in highly skilled and trained professionals, a proactive Code Enforcement division as well as first-class public safety services and fire prevention. The importance of public health and safety to the community is represented in the new logo by the central blue area, just above the landscape created with the green leaf.
Inspiring Community Pride
Largo desires to connect and engage the diverse population of Largo businesses, residents and visitors, all blending together to create a united community. We celebrate and boast our community’s national and local recognition: Forbes Magazine’s 25 Best Places to Retire, GoodCall.com’s Top 50 Cities for New Graduates to Live and Work and 33778 as One of the Hottest Zip Codes by the Tampa Bay Times. Largo prides itself on having an endless supply of sun, warm weather and idyllic tropical setting. These elements are represented by the coral color on the top portion of the new Largo logo, and also creates a sunset over the well-maintained streets of the city.
Tagline: Naturally
The tagline, “Naturally” captures Largo’s brand personality, is flexible and can be used in a variety of ways. Naturally Connected. Naturally Sustainable. Naturally Friendly. Naturally Safe. Naturally Engaged.
Other Elements of the Brand
Where else will you see the new brand? This spring, the launch of a new Largo.com, featuring a modern and updated design, will focus on city services and community programs. You may also see the logo on the uniforms of hardworking city staff and on city vehicles, along with updated city signage and official communications from Largo. Regular replacement schedules will roll out slowly and as needed in order to align with Largo’s tradition of responsible spending and budgeting.
Notable and Recognizable in Tampa Bay
Our central location, attractive community and superior parks and leisure services make Largo the easy and most natural choice for your home, business and recreation needs. Our dedicated staff, inspiring leaders and involved community all make Largo the Community of Choice in Tampa Bay … Naturally!
